A candidate’s opinion of your organization will be shaped almost entirely by the recruitment process. Consider their first touch point with your company as a first date. While it’s crucial for the candidate to sweep the recruiter off their feet, recruiters often forget how important it is for them to create a positive impression in favor of the organization. This courtship is a two-way street, as unemployment rates across North America are steadily dropping, leaving a smaller pool of qualified and competent available job seekers.
After a bad candidate experience, 72% of job seekers report sharing their encounters online. This alone can severely diminish an organization’s brand equity and prevent future applicants from considering them as employers. In fact, 55% of job seekers report avoiding certain companies after reading negative reviews.
Every interaction with a candidate sends a clear message about the organization. Let’s examine some common recruitment mistakes, and the message they send to good candidates that might scare them away.